Buy a Victory Bond - A Little Each Day, Saved from Your Pay

Red, white and blue brush-stroke bands carry 'Buy a Victory Bond' with three cartoon panels: a mechanic with a wrench beside a machine holding a caricatured Hitler-like head, a moustached worker flipping a coin ('Hardly miss it!'), and the same man in an armchair 'After the war'. The tell is the ordinary worker as the model buyer (plain folks) and the caricatured enemy head in the machinery (name-calling); the sums are stated per day, 56 cents for a $100 bond.

Propaganda techniques used in this poster

Plain folksName-calling

Date

1939

Period

Second World War

Made by

Canada, Victory Bond campaign (no issuing body or printer legible); artist 'Rider'

Region

North America

Country

Canada

Medium

Poster

Issuer type

State

Regime

Mackenzie King Government

Leader

William Lyon Mackenzie King

Audience

Domestic public

Purpose

Fundraise

Themes

Home front, Economy and finance

Event

World War II

Source

Identified Openly sourced: the speaker is who they say they are

Source

U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026

Rights

Held by NARA, Unrestricted; Canadian wartime work, hosted by owner decision
Artist 'Rider', Canada (issuer not legible), National Archives and Records Administration, 44-PF-577.

Buy a-

A Little each day -

VICTORY

Saved from your pay
[speech:] HARDLY MISS IT!

BOND

Surely will help you
to Live this way!
[label:] AFTER THE WAR

56¢ PER DAY BUYS A $100. BOND
84¢ PER DAY BUYS A $150. BOND
$1.12 PER DAY BUYS A $200. BOND
- IN 6 MONTHS

[signature:] RIDER