Friday Is War Savings Stamp Day

A die-cut counter card shows a close painted portrait of a helmeted soldier beside the text 'Friday is War Savings Stamp Day' and 'Buy at least one stamp every Friday', above a slotted pocket for 'The 25' club cards. The tell for identity-fusion is the closing line 'Be an Active "25" Club Member', which ties the weekly purchase to membership of a group; the soldier's face stands in for the war effort the stamps are said to support, with no figures given.

Propaganda techniques used in this poster

Identity fusionGlittering generalities

Date

1939

Period

Second World War

Made by

'25' Club (Canada), display card for War Savings Stamps

Region

North America

Country

Canada

Medium

Poster

Issuer type

Corporation

Regime

Mackenzie King Government

Leader

William Lyon Mackenzie King

Audience

Domestic public

Purpose

Fundraise

Themes

Economy and finance, Home front

Event

World War II

Source

Identified Openly sourced: the speaker is who they say they are

Source

U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026

Rights

Held by NARA, Unrestricted; hosted by owner decision (Canadian wartime poster, no rights statement)
'25' Club (Canada), National Archives and Records Administration, 44-PF-587f.

FRIDAY
IS WAR SAVINGS
STAMP DAY
Buy
AT LEAST
ONE STAMP
EVERY
FRIDAY

The
25

BE AN Active "25" CLUB MEMBER