Get Your Teeth Into the Job
A cartoon beaver gnaws through a tree trunk while a Hitler caricature with a swastika armband clings to the tree, holding a slingshot. The caricature reduces the enemy leader to a frightened, ridiculous figure (name-calling), and the beaver, a Canadian emblem, carries the 'get your teeth into the job' work message (transfer).
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- Wartime Information Board, Ottawa; artist Nichol
- Region
- North America
- Country
- Canada
- Medium
- Poster
- Issuer type
- State
- Regime
- Mackenzie King Government
- Leader
- William Lyon Mackenzie King
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Home front, Labor
- Event
- World War II
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (Canadian Crown copyright, 50 years from publication, expired; no URAA restoration)
Wartime Information Board, Ottawa; artist Nichol. National Archives and Records Administration, NAID 44267631, local ID 44-PF-617.
Text on the object
GET YOUR TEETH INTO THE JOB Issued by the WARTIME INFORMATION BOARD, OTTAWA. Printed in Canada. [signature:] NICHOL
