Here's a Challenge! Can You Beat This Record?, 1939 Canada poster: A photographic cut-out of a grinning rivetter

Here's a Challenge! Can You Beat This Record?

A photographic cut-out of a grinning rivetter with a pneumatic hammer sits above a photo of the named eight-person gang and the finished ship, with the claim of 2,523 rivets in an 8-hour shift at Yarrows Ltd., Victoria, B.C. The tells: plain-folks (named ordinary workers presented as the model) and bandwagon (a record set by peers, with the question 'Can you beat this Record?').

Propaganda techniques used in this poster

Date
1939
Made by
Department of Munitions and Supply for Canada
Region
North America
Country
Canada
Medium
Poster
Issuer type
State
Regime
Mackenzie King Government
Leader
William Lyon Mackenzie King
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Labor, War and the military
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (Canadian federal Crown copyright, 50 years from publication, expired)
Department of Munitions and Supply for Canada, c. 1939-1945. National Archives and Records Administration, NAID 44267687.

Text on the object

Original (English) · read from the image, not independently checked

HERE'S A CHALLENGE!
2523 RIVETS
IN 8 HOUR SHIFT
5/8 INCH FLUSH COUNTERSUNK
TESTED BY NAVAL INSPECTORS

THE GANG THAT SET NEW CANADIAN RECORD
Left to Right—G. A. Sage, reamer; F. Corkery, reamer's helper; Peggy Miguez, passer girl; Charlie (Tiny) Rance, 6 foot 2, riveter; Helen Ignash, passer girl; George Thomas, heater; P. Stephenson, heater, and D. L. Robertson, holder-on.

YARD
Yarrows Ltd. - Victoria, B.C.
GANG
RIVETING BOSS . . . RIVETER
REAMER & HELPER . . . HOLDER ON
2 HEATERS . . . 2 PASSERS—

HERE'S THE FINISHED JOB

Can you beat this Record?

This message is issued by the Department of Munitions and Supply for Canada