Labour and management: this is our strength
A huge hand in a shirt cuff holds up a silhouette of a factory town with smoking chimneys against a sunset, above the headline 'Labour and Management' and the claim that they are 'pooling their strength to give us the means for victory in war .. and progress in peace'. 'Strength', 'victory' and 'progress' are virtue words standing in for any stated arrangement between workers and employers (glittering generalities).
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- National Film Board of Canada, Ottawa; artist Faimmel
- Region
- North America
- Country
- Canada
- Medium
- Poster
- Issuer type
- State
- Regime
- Mackenzie King Government
- Leader
- William Lyon Mackenzie King
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- Labor, Economy and finance
- Event
- World War II
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (Canadian Crown copyright, 50 years from publication, expired; no URAA restoration)
National Film Board of Canada, Ottawa, 1939-1945; artist Faimmel. U.S. National Archives, Record Group 44.
Text on the object
THIS IS OUR STRENGTH LABOUR and MANAGEMENT are pooling their strength to give us the means for victory in war..and progress in peace. Printed in Canada ISSUED BY NATIONAL FILM BOARD, OTTAWA. NFB 7-E [signature in the artwork:] Faimmel
