Forensic Research Archive of Manipulation and Exploitation
Nothing Matters Now but Victory - Buy Victory Bonds, 1939 Canada poster: A red banner-format poster carries the slogan

Nothing Matters Now but Victory - Buy Victory Bonds

A red banner-format poster carries the slogan 'Nothing matters now but victory' above the instruction 'Buy Victory Bonds'. The tell is the absolute claim that nothing else matters, paired with a single prescribed action and no figures on what the bonds finance.

Propaganda techniques used in this poster

Glittering generalities
Date
1939
Period
Second World War
Made by
No issuer imprint visible; Canadian war-finance (War Savings / Victory Bonds) campaign material
Region
North America
Country
Canada
Medium
Poster
Issuer type
State
Regime
Mackenzie King Government
Leader
William Lyon Mackenzie King
Audience
Domestic public
Purpose
Fundraise
Themes
Economy and finance, Home front
Event
World War II
Source
Unidentified Source blurred: contractors, cutouts, buried disclosure
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Held by NARA, Unrestricted; hosted by owner decision (Canadian wartime government poster, no rights statement)
Issuer not stated on the poster. National Archives and Records Administration, 44-PF-647.

Text on the object

Original (English) · read from the image, not independently checked

NOTHING MATTERS NOW but VICTORY
Buy Victory Bonds

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