The Winnah! You Can Put Yourself Farther Ahead in the Game (War Savings Certificates)
A smiling airman in uniform holds up a War Savings certificate while three servicemen and a civilian kneel over a dice game on the floor, under 'The Winnah!'. The tell (plain-folks) is the barracks dice-game setting and slang spelling, which frame saving as the ordinary serviceman's smarter bet; the text promises a post-war payoff.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- No issuer imprint visible; artist signature 'Ricky RCAF'
- Region
- North America
- Country
- Canada
- Medium
- Poster
- Issuer type
- State
- Regime
- Mackenzie King Government
- Leader
- William Lyon Mackenzie King
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Held by NARA, Unrestricted; hosted by owner decision (Canadian wartime poster, 1939-1945)
Artist 'Ricky RCAF', National Archives and Records Administration, 44-PF-694.
Text on the object
THE WINNAH! YOU CAN PUT YOURSELF FARTHER AHEAD IN THE GAME IF YOU LOOK TO THE FUTURE-- THE PAY-OFF COMES AFTER THE WAR A POST-WAR SAVINGS BACKLOG IS A 'NATURAL' EVERY TIME. PUT YOUR MONEY ON War Savings Certificates [signature:] Ricky RCAF
