Forensic Research Archive of Manipulation and Exploitation
They Also Serve... Who Only Work and Save!, 1939 Canada poster: Top panel

They Also Serve... Who Only Work and Save!

Top panel: aircraft and airmen at a field with a woman typing. Lower panel: five smiling civilians and servicemen, one writing, beside 'SAVE!'. The tell (transfer) is the borrowing of the prestige of flying service for ground and civilian workers, so that buying War Savings Certificates is placed alongside military service.

Propaganda techniques used in this poster

Transfer
Date
1939
Period
Second World War
Made by
No issuer imprint visible; artist signature 'R.C.A.F.'
Region
North America
Country
Canada
Medium
Poster
Issuer type
State
Regime
Mackenzie King Government
Leader
William Lyon Mackenzie King
Audience
Domestic public
Purpose
Fundraise
Themes
Economy and finance, Home front
Event
World War II
Source
Unidentified Source blurred: contractors, cutouts, buried disclosure
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Held by NARA, Unrestricted; hosted by owner decision (Canadian wartime poster, 1939-1945)
Artist signed 'R.C.A.F.', National Archives and Records Administration, 44-PF-696.

Text on the object

Original (English) · read from the image, not independently checked

They also serve...
Who only work and-
SAVE!
MAYBE YOU CAN'T FLY
BUT YOU CAN BUY-
WAR SAVINGS CERTIFICATES ADD TO YOUR
WAR EFFORT AND AIDS YOUR 'AFTER-THE-WAR EFFORT.'
BUY AND BUILD UP A POST-WAR SAVINGS BACKLOG OF
War Savings Certificates
[signature:] R.C.A.F.

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