Would He Fight Better if He Knew How You Worked?
A photograph of tired, muddy soldiers crowded on a landing craft sits beneath a red banner asking 'Would he FIGHT better if he knew how you WORKED?' and above the line 'Shall brave men die because you faltered?'. The soldiers' risk is attached to the worker's effort (transfer), and the closing question puts the possible deaths on the viewer (fear appeal).
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Department of Munitions and Supply for Canada
- Region
- North America
- Country
- Canada
- Medium
- Poster
- Issuer type
- State
- Regime
- Mackenzie King Government
- Leader
- William Lyon Mackenzie King
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Labor, War and the military, Home front
- Event
- World War II
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (Canadian Crown copyright, 50 years from publication, expired; no URAA restoration)
Department of Munitions and Supply for Canada, c. 1939-1945. U.S. National Archives, RG 44.
Text on the object
Would he FIGHT better if he knew how you WORKED? CANADIAN SOLDIERS ARE READY TO FIGHT ANYWHERE, ANYTIME! This message is issued by the Department of Munitions and Supply for Canada SHALL BRAVE MEN DIE BECAUSE YOU FALTERED?
