Care keeps you warm: light layers provide insulation
Training poster on cold-weather clothing: a smiling soldier in a fur-trimmed parka stands beside four numbered panels (don't get overheated, keep it clean, keep it loose, keep it dry) and a cross-section diagram of clothing layers. It is practical instruction; the only persuasion is the cheerful, ordinary-soldier depiction, so the technique is faint here.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. War Department (Graphic Training Aid 21-8)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Own forces
- Purpose
- Warn or inform
- Theme
- War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. War Department. National Archives and Records Administration, RG 44, 44-PA-552 (NAID 514031).
Text on the object
CARE KEEPS YOU WARM 1 DON'T GET OVERHEATED! 2 KEEP IT CLEAN! 3 KEEP IT LOOSE! 4 KEEP IT DRY! CROSS-SECTION PROTECTIVE LAYERS OF CLOTHING OUTER GARMENT WINDBREAKER PILE WOOL O.D. UNDERWEAR, WOOL LIGHT LAYERS PROVIDE INSULATION... YOUR BODY IS THE HEATER...CLOTHING HOLDS HEAT IN, COLD AIR OUT [imprint:] Arctic Clothing: Care Keeps You Warm; approved War Department Graphic Training Aid 21-8, War Department 2 August 1944, reproduction without permission prohibited. [imprint:] U.S. GOVERNMENT PRINTING OFFICE 1944 O-[illegible]
