CARE milk poster, Sinhalese edition (Sinhalese poster distributed in Colombo)
A Sinhalese-language CARE milk poster built as a diagram inside the outline of a cow. One panel shows an American farmer and cow feeding a fat separator and drying oven, another a glass of milk with a nutrient table compared with eggs, chicken, fish and rice, a third children, a girl and a boy winning a trophy under the heading on good health through milk. A shield with clasped hands carries the name of the United States. The tell is plain-folks and glittering-generalities: a farmer and healthy children stand for the benefit, with figures supporting the claim.
Propaganda techniques used in this poster
- Date
- April 10, 1959
- Period
- Cold War
- Made by
- U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Eisenhower Administration
- Leader
- Dwight D. Eisenhower
- Audience
- Foreign public
- Purpose
- Warn or inform
- Themes
- Health, Economy and finance
- Event
- Cold War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Posters Distributed in Asia, Latin America, Middle East, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, April 10, 1959. National Archives, Record Group 306 (NAID 6948970, 306-PPB-107).
Text on the object
'කෙයර්' කිරි ඔබේ කෙයර් කිරි වීදුරුව යහපත් සෞඛ්යය හා ශක්තිය ශක්තිමත් දත් හා ඇට කිරි බී නිරෝගී වන්න ඇමෙරිකානු ගවයා තෙල් ඉවත් කිරීම කිරි වේලා ගැනීම අමෙරිකා එක්සත් ජනපද රාජ්යය [two body paragraphs in small Sinhala type at lower left: not fully legible at image resolution] 9-8487
'CARE' milk Your glass of CARE milk Good health and energy Strong teeth and bones Drink milk and be healthy American cow Fat separator Drying oven United States of America [Body text not transcribed; the table repeats the English sheet's figures]
Sinhala transcription is a best reading of the headings and labels; the small body paragraphs and nutrient-table labels are not fully legible and are not transcribed.
