Conserve fuel
Four-panel cartoon on a red ground showing soldiers firing a furnace, shutting off a tap, switching off a light and closing a door, under the words 'Conserve fuel'. The technique is plain-folks: ordinary, comic enlisted men model the small daily habits being asked for.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. Army, Army Conservation Program
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Own forces
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army, Army Conservation Program. National Archives and Records Administration, RG 44, 44-PA-598 (NAID 514078).
Text on the object
Conserve HOW TO FIRE LEARN TO FIRE RIGHT DON'T WASTE HOT WATER CLOSE DOORS AND WINDOWS TURN OFF LIGHTS fuel [imprint:] U. S. GOVERNMENT PRINTING OFFICE 1944—O—619587 Army Conservation Project No. 124-E-29 [seal:] U.S. ARMY SAVE CONSERVATION PROGRAM
