Дым, в котором мы живём (The Smoke in Which We Live)
An apartment tower rendered as an open cigarette pack, with cigarettes rising from it, stands among city blocks and factory chimneys venting white smoke. The title equates the smoke of tobacco with the smoke the city already breathes. Fear-appeal and transfer tell: industrial-pollution imagery is used to stigmatise smoking, with no data cited.
- Date
- 1988
- Period
- Cold War
- Made by
- Izdatel'stvo 'Reklama', Kiev, Ukrainian SSR (state publishing house; design by I. V. Tomash)
- Region
- Eastern Europe and Eurasia
- Country
- Soviet Union
- Medium
- Poster
- Issuer type
- State
- Regime
- Soviet Union
- Leader
- Mikhail Gorbachev
- Audience
- Domestic public
- Purpose
- Warn or inform
- Theme
- Health
- Techniques
- Fear appealTransfer
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Wellcome Collection (London), work b1660216x, reference 660216i, retrieved September 29, 2026
- Rights
- CC BY 4.0 as stated by Wellcome Collection (1988 Soviet work; underlying rights unverified)
Wellcome Collection
Text on the object
дым, в котором мы живём [Small print, lower left:] Художник И. В. Томаш. Редактор Н. Н. Бойко. Художественный редактор А. П. Верёша. Технический редактор Л. И. Аленина. © Издательство «Реклама», 1988 [Lower centre:] Киев «Реклама» 1988 [Small print, lower right:] Подписано в печать 15.07.88 [...] Тираж 30 000 экз. [...] Цена 15 к. Киевская нотная фабрика, 252653, Киев, ГСП, Фрунзе, 51а. [rest illegible]
The smoke in which we live. [Small print:] Artist I. V. Tomash. Editor N. N. Boiko. Art editor A. P. Veresha. Technical editor L. I. Alenina. (c) Publishing house 'Reklama', 1988. Kiev, 'Reklama', 1988. Signed for printing 15.07.88 [...] Print run 30,000 copies [...] Price 15 kop. Kiev Music-Printing Works, 252653, Kiev, GSP, Frunze 51a.
Title read from the committed image; the small print was read from a higher-resolution crop of the bottom margin and is partly illegible (catalogue numbers and paper/format lines omitted as [...]).
