State Information Service billboard 'A durable peace based on justice is our aim' (Cairo, 1979)
Roadside billboard in Cairo on the day of President Carter's arrival, photographed with a cheering, police-lined crowd in front of it: painted portraits of Carter (left) and Sadat (right) flank the line 'A durable peace based on justice is our aim' in English and Arabic, credited to the State Information Service. The tell: the virtue words 'durable', 'peace' and 'justice' carry the message with no terms, parties or borders named.
- Date
- March 8, 1979
- Period
- Cold War
- Made by
- Egyptian State Information Service (al-Hay'a al-'Amma lil-Isti'lamat)
- Country
- Egypt
- Medium
- Signs and banners
- Issuer type
- State
- Regime
- Arab Republic of Egypt
- Leader
- Anwar Sadat
- Audience
- Mixed
- Purpose
- Persuade or win support
- Techniques
- Glittering generalities
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Wikimedia Commons (from Central Intelligence Agency Flickr, courtesy Jimmy Carter Library), retrieved October 2, 2026
- Rights
- Public domain (U.S. government work; CIA Flickr / Jimmy Carter Library photograph)
Photo courtesy of the Jimmy Carter Library, via Central Intelligence Agency Flickr and Wikimedia Commons (U.S. government work).
Text on the object
A DURABLE PEACE BASED ON JUSTICE IS OUR AIM هدفنا هو السلام الدائم القائم على العدل STATE INFORM[obscured] SERVICE الهيئة العامة للاستعلامات
A DURABLE PEACE BASED ON JUSTICE IS OUR AIM Our aim / is durable peace founded on justice STATE INFORM[ATION, obscured] SERVICE The General Authority for Information
Arabic and English lines are the same message. The middle of 'INFORMATION' is hidden behind a photograph held up in the crowd in front of the sign. 'AIM' is painted with a gap between I and M. Arabic translation is a machine translation by Claude, not verified by a fluent reader.
.jpg){kind=link}