Help carry the load: one truck instead of several
Farm workers load barrels, sacks, milk cans and crates marked 'Millcrest Fruit Farm' onto a truck while a horse-drawn wagon waits below. The headline asks viewers to 'Help carry the load', and the lower line says 'One truck instead of several'. Ordinary farm labour is shown as shared wartime effort; the technique is faint here.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. government (issuer not printed; U.S. Government Printing Office imprint)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. government (issuer not printed; U.S. Government Printing Office imprint). National Archives and Records Administration, RG 44, 44-PA-952 (NAID 514458).
Text on the object
HELP CARRY THE LOAD ONE TRUCK INSTEAD OF SEVERAL [on crates:] MILLCREST FRUIT FARM [signature: Bishop (partly legible)] [imprint: RIGHT PANEL "SAVE BY SHARING"] [imprint: U. S. GOVERNMENT PRINTING OFFICE : 1943—O—[illegible]]
