Help Our Town Win This Flag: Honor Flag, 4th Liberty Loan Honor Roll of Subscribers

A red-bordered service-style flag with blue stripes sits above a ruled, numbered blank sheet headed 'Honor Roll of Subscribers' (lines 1 to 100). The poster ties the loan to local pride and public visibility, so that a town's subscriptions become a shared, listed, competitive goal for an honor flag.

Propaganda techniques used in this poster

Bandwagon Identity fusion

Date: 1918
Period: First World War
Made by: U.S. Treasury Department (4th Liberty Loan campaign)
Region: North America
Country: United States
Medium: Poster
Issuer type: State
Regime: Wilson Administration
Leader: Woodrow Wilson
Audience: Domestic public
Purpose: Fundraise
Themes: Home front, Economy and finance
Event: World War I
Regime: Wilson administration
Leader: Woodrow Wilson
Source: Identified Openly sourced: the speaker is who they say they are
Source: U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
Rights: NARA Unrestricted; hosted by owner decision
U.S. Treasury Department (4th Liberty Loan campaign). National Archives and Records Administration, 4-P-199.

Text on the object

Original (English) · read from the image, not independently checked

HELP OUR TOWN
WIN THIS FLAG
HONOR FLAG
4th LIBERTY LOAN
HONOR ROLL of Subscribers
[ruled sheet numbered 1 to 100 in four columns, left blank]
12-B
EDWARDS & DEUTSCH LITHO CO. CHICAGO

'12-B' (bottom left) and the imprint (bottom right) are small printed marks; the tiny 'REG. U.S. PAT. OFF.' under the flag is also printed.