What the Hoi Chanh Are Doing in Gia Dinh Province
A photo-montage poster (code SP-1959) titled 'The state of mind of the Hoi Chanh in Gia Dinh' shows ralliers raising their hands in a mass meeting, helping build the Thu Duc provincial Chieu Hoi centre, a wedding ceremony of two ralliers before 600 guests, and a rallier woman serving food, captioned 'achieved the dream: family reunion'. The captions say ralliers pledge loyalty to the homeland 'to make up for past mistakes'. Everyday scenes are used as proof of a welcoming new life.
Propaganda techniques used in this poster
- Date
- 1965
- Period
- Cold War
- Made by
- Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese government
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Mixed
- Purpose
- Persuade or win support
- Theme
- War and the military
- Event
- Vietnam War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese government. National Archives and Records Administration, 306-VP-3-1959.
Text on the object
NẾP NGHĨ Ý NHÌN CỦA HỒI CHÁNH TẠI GIA-ĐỊNH Sau khi học tập thấu triệt về quốc sách Chiêu Hồi, am tường về đường lối vì dân của Chính Phủ, hồi chánh nguyện hết dạ trung thành với Tổ quốc để đền bù lại những lỗi lầm đã qua Xung phong góp sức xây cất Trung Tâm Chiêu hồi tỉnh Thủ-Đức Tại trung tâm, nơi đây một cặp hồi chánh đã làm lễ thành hôn trước 600 bằng hữu, trước hai họ và Đại diện Chính quyền tỉnh Hoàn Hương, hồi chánh đã thành đạt giấc mơ: ĐOÀN TỤ GIA-ĐÌNH SP-1959
THE STATE OF MIND AND OUTLOOK OF THE HOI CHANH IN GIA-DINH After thoroughly studying the national policy of Chieu Hoi and understanding the Government's people-first line, the Hoi Chanh pledge wholehearted loyalty to the Fatherland to make up for the mistakes of the past. Volunteering their labour to build the Chieu Hoi Centre of Thu-Duc province. At the centre, here a pair of ralliers held their wedding ceremony before 600 friends, before both families and the Representative of the provincial authorities. Hoan Huong, a rallier, has achieved the dream: FAMILY REUNION SP-1959
Translation is FRAME's own literal rendering from the poster's Vietnamese text, machine-assisted and not verified by a fluent reader; diacritics are transcribed as printed to the best of legibility at the image resolution.
