It's just plain horse sense to spread lime and phosphates
Farm poster: a work horse grazes beside a wire fence on a hillside pasture with dairy cows and a red barn, over the line that spreading lime and phosphates provides 'minerals he's after'. The homely 'horse sense' phrase presents the practice as common farm wisdom (plain-folks).
Propaganda techniques used in this poster
- Date
- 1945
- Period
- Second World War
- Made by
- War Food Administration (artist Raymond Bishop)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Economy and finance, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
War Food Administration. National Archives and Records Administration, RG 44, 44-PA-1127 (NAID 514654).
Text on the object
It's just plain HORSE SENSE... to spread LIME and PHOSPHATES ...they provide minerals he's after [signature:] Raymond Bishop WAR FOOD ADMINISTRATION [imprint:] ☆ U.S. GOVERNMENT PRINTING OFFICE : 1945—O—625644
