How's your bunker?, 1944 US poster: Cartoon of a sailor in profile whose torso is marked as a fuel gauge from EMPTY to FULL

How's your bunker?

Cartoon of a sailor in profile whose torso is marked as a fuel gauge from EMPTY to FULL, under the headline 'How's your bunker?' and the line 'Food is your fuel. Don't waste it!' It uses an everyday sailor figure and a ship's-fuel comparison (plain-folks) to ask servicemen to take only what they will eat.

Propaganda techniques used in this poster

Date
1944
Made by
U.S. Navy, Bureau of Supplies and Accounts (artist Hotchkiss, USNR)
Region
North America
Medium
Poster
Issuer type
Military
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Own forces
Purpose
Mobilize or secure compliance
Themes
War and the military, Home front
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (U.S. government work)
U.S. Navy, Bureau of Supplies and Accounts. National Archives and Records Administration, RG 44, 44-PA-1027 (NAID 514553).

Text on the object

Original (English) · read from the image, not independently checked

HOW'S YOUR BUNKER?
FULL
3/4
1/2
1/4
EMPTY
KNOW YOUR CAPACITY
-DON'T OVERLOAD
FOOD IS YOUR FUEL
DON'T WASTE IT!
[signature:] HOTCHKISS USNR
[imprint:] BUREAU OF SUPPLIES AND ACCOUNTS : NAVY; U. S. GOVERNMENT PRINTING OFFICE : 1944-O-595865