I'm out to lick runaway prices
Home-front price-control poster: a determined, smiling woman in an apron grips a handful of cloth, under a first-person headline, above a seven-line 'plan' whose lines are lettered V-I-C-T-O-R-Y on key icons. The speaker is an ordinary housewife (plain-folks) and the acronym ties each thrift or compliance request to the word 'victory' (transfer).
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- Office of Economic Stabilization (distributed by Office of War Information)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Office of Economic Stabilization (distributed by Office of War Information). National Archives and Records Administration, RG 44, 44-PA-1080 (NAID 514607).
Text on the object
I'M OUT TO LICK RUNAWAY PRICES LET'S ALL FOLLOW THE 7-KEY PLAN TO HOLD PRICES DOWN [V] 1. Buy and hold War Bonds. [I] 2. Pay willingly our share of taxes. [C] 3. Provide adequate life insurance and savings for our future. [T] 4. Reduce our debts as much as possible. [O] 5. Buy only what we need and make what we have last longer. [R] 6. Follow ration rules and price ceilings. [Y] 7. Cooperate with our Government's wage stabilization program. Distributed by O.W.I. for the Office of Economic Stabilization
