Content note: Drawing of destroyed trucks and bodies in explosions. This object is shown as it was published. Why
Làm sao "Chiếu cố Miền Nam" (How Can You "Look After the South"), Lam Son 719 leaflet on the Ho Chi Minh Trail
Black-and-white leaflet: a drawing of trucks and bodies thrown into the air by explosions, with a Vietnamese headline asking how the reader can 'look after the South' when the Army of the Republic of Vietnam has blocked the Ho Chi Minh trail. The tell: destroyed vehicles and casualties stand for the reader's own fate, and the quoted phrase turns a DRV slogan into a taunt.
- Date
- 1971
- Period
- Cold War
- Made by
- JUSPAO (Joint United States Public Affairs Office), Saigon, per Commons
- Region
- North America
- Country
- United States
- Medium
- Leaflet
- Issuer type
- State
- Regime
- Nixon Administration
- Leader
- Richard Nixon
- Audience
- Enemy forces
- Purpose
- Demonize
- Theme
- War and the military
- Event
- Vietnam War
- Techniques
- Fear appeal
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- Wikimedia Commons (JUSPAO leaflet), retrieved October 2, 2026
- Rights
- PD-USGov-Military per Commons page (work of a US military or DoD employee, official duties)
JUSPAO; Wikimedia Commons.
Text on the object
Làm sao «Chiếu cố Miền Nam» khi Quân lực Việt-Nam Cộng-Hòa đã chận bít đường mòn Hồ Chí Minh CHIẾN DỊCH LAM SƠN 719 TẠI LÀO
How can you "look after the South" when the Army of the Republic of Vietnam has blocked the Ho Chi Minh trail OPERATION LAM SON 719 IN LAOS
Headline set in two lines over a drawing with no further text. 'Chiếu cố' literally 'to give consideration to, to look after'. Translation is FRAME's own literal rendering, machine-assisted and not verified by a fluent reader.
