Let's hit the bull's eye! Everybody, every payday, at least 10%, 1942 US poster: Treasury war-bond score chart for workplaces

Let's hit the bull's eye! Everybody, every payday, at least 10%

Treasury war-bond score chart for workplaces: a target holds 'At least 10%' and an arrow reading 'Everybody, every payday' points at it while a gun fires a shell toward it. A boxed table lets a firm record enrolment and payroll share. 'Everybody' is a bandwagon call, and the gun links bond buying to the fighting.

Propaganda techniques used in this poster

Date
1942
Made by
U.S. Treasury Department, War Savings Staff
Region
North America
Medium
Poster
Issuer type
State
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Fundraise
Themes
Economy and finance, Home front
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (U.S. government work)
U.S. Treasury Department, War Savings Staff. National Archives and Records Administration, RG 44, 44-PA-1273 (NAID 514879).

Text on the object

Original (English) · read from the image, not independently checked

OFFICIAL U. S. TREASURY DEPARTMENT WAR BOND SCORE CHART
To Employees of
[blank line for firm name]
Let's hit the bull's eye!
PAYROLL SAVINGS PLAN
SCORE
DATE  % OF EMPLOYEES ENROLLED  % OF GROSS PAYROLL INVESTED
[ten blank rows, each with % marks]
AT LEAST
10%
EVERYBODY
EVERY PAYDAY
SHOOT STRAIGHT
WITH OUR BOYS
Buy U.S. WAR BONDS
[imprint: U.S. GOVERNMENT PRINTING OFFICE 1942-O-471765 WSS 519]