The Liberty Loan Is the Cash Register of Patriotism: Has Uncle Sam Rung Up Your Bond Purchase Yet?

A black silhouette of Uncle Sam holding banknotes presses a key on a cash register marked 'U.S.', beside a headline calling the Liberty Loan the cash register of patriotism. The tell is the metaphor that turns a bond purchase into a measurable act of loyalty, followed by practical terms for buying on a monthly plan.

Propaganda techniques used in this poster

Identity fusion Transfer

Date: 1917
Period: First World War
Made by: Committee of Public Safety, Department of Finance (Philadelphia)
Region: North America
Country: United States
Medium: Poster
Issuer type: State
Regime: Wilson Administration
Leader: Woodrow Wilson
Audience: Domestic public
Purpose: Fundraise
Themes: War and the military, Economy and finance, Home front
Event: World War I
Regime: Wilson administration
Leader: Woodrow Wilson
Source: Identified Openly sourced: the speaker is who they say they are
Source: U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
Rights: NARA Unrestricted; hosted by owner decision
Committee of Public Safety, Department of Finance (Philadelphia). National Archives and Records Administration, 4-P-281.

Text on the object

Original (English) · read from the image, not independently checked

The Liberty Loan
is the Cash Register of
Patriotism

Has Uncle Sam Rung Up
Your Bond Purchase Yet?

Banks will receive your subscriptions--$50 to
$100,000. You can arrange for purchase on
a little-payment-monthly plan if desired

U.S. CASH REGISTER

Committee of Public Safety, Department of Finance, South Penn Square, Philadelphia
The Colonial Press, Philadelphia

The word 'Your' is underlined on the sheet. 'U.S. CASH REGISTER' is lettered on the machine.