Next Winter's Milk Supply for Children and Nursing Mothers Depends on This Season's Hay: Make Hay While the Sun Shines
A photograph of four workers pitching hay into a rick is framed in painted brick, with a scroll reading 'Next winter's milk supply for children and nursing mothers depends on this season's hay'. Ordinary haymakers stand for the audience (plain folks), and the proverb 'Make hay while the sun shines' turns the request into a deadline.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- British government poster, printed for H.M. Stationery Office by Henry Hildesley Ltd.; artist Beverley Pick
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
British government poster, printed for H.M. Stationery Office by Henry Hildesley Ltd.; artist Beverley Pick. National Archives and Records Administration, WWII Foreign Posters (NAID 44266562, 44-PF-197d).
Text on the object
Next winter's milk supply for children and nursing mothers depends on this season's hay MAKE HAY WHILE THE SUN SHINES BEVERLEY PICK
