Make this pledge: I pay no more than top legal prices, I accept no rationed goods without giving up ration stamps
A young woman in a red-striped blouse and apron raises her right hand as if taking an oath, against a blue field with a row of stars, above a two-line consumer pledge about top legal prices and ration stamps. The raised hand and the word 'pledge' invite the reader to join a shared promise (bandwagon), framed in flag colours and stars (glittering generalities).
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- Unnamed issuer (no issuing body printed)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Mixed
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Unnamed issuer (no issuing body printed). National Archives and Records Administration, RG 44, 44-PA-1322 (NAID 514960).
Text on the object
MAKE THIS PLEDGE: I pay no more than top legal prices I accept no rationed goods without giving up ration stamps
