Malaya Today, Picture Set E, no. 10: Old People's Home rebuilt by volunteers in a Malayan Chinese New Village (English photo poster distributed in Malaya)
Elderly villagers look up at a timber building under construction while a young man points to the roof and a man leans from a window. The caption credits youthful volunteers with the rebuilding and states a government contribution of 16 lbs. of rice a month to each elderly person in such circumstances. The tell is glittering-generalities: 'admire' and 'youthful volunteers' frame the project in favourable terms.
Propaganda techniques used in this poster
- Date
- November 17, 1953
- Period
- Cold War
- Made by
- U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia series
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Eisenhower Administration
- Leader
- Dwight D. Eisenhower
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Themes
- Empire and colonialism, Home front
- Event
- Cold War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), Record Group 306, Propaganda Posters Distributed in Asia, retrieved October 3, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, November 17, 1953. National Archives, Record Group 306 (NAID 5729992, 306-PPA-91).
Text on the object
MALAYA TODAY PICTURE SET "E" SOCIAL WELFARE Its future tenants admire the Old People's Home in process of being re-built by youthful volunteers in a Malayan Chinese New Village. Government contributes 16 lbs. of rice a month each to the Federation's old folks in such circumstances. [10]
Sheet number appears in a circle at lower left.
