Phù-hiệu này có nghĩa gì? / Ý nghĩa Chiêu-Hồi (What Does This Emblem Mean? / The Meaning of Chieu Hoi), leaflet ATF-079-71
Two-sided leaflet. One side asks 'What does this emblem mean?' beneath three Chieu Hoi emblems in an ornamental border; the other, in red, explains that each province has a Chieu Hoi office, says those 'forced or deceived' into Viet Cong or North Vietnamese ranks should return to their families so all may live in peace, and calls it shameful to see compatriots killing each other. The tell: peace, family and national unity are the stated terms, and the reader's service is described as coerced.
- Date
- February 2, 1971
- Period
- Cold War
- Made by
- 1st Psychological Operations Unit, 1st Australian Task Force (Nui Dat), for the South Vietnamese Chieu Hoi programme
- Region
- Oceania
- Country
- Australia
- Medium
- Leaflet
- Issuer type
- Military
- Regime
- Gorton Government
- Leader
- John Gorton
- Audience
- Enemy forces
- Theme
- War and the military
- Event
- Vietnam War
- Techniques
- Glittering generalities
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- Australian War Memorial (Official Records, 1st Psychological Operations Unit leaflets), retrieved October 2, 2026
- Rights
- Public domain per holder (AWM: 'Copyright expired. Permission for reproduction not required'; issued 1971)
1st Psychological Operations Unit, 1st Australian Task Force, 1971; Australian War Memorial RC03360 (ATF-079-71).
Text on the object
[Side 1] Phù-hiệu này có nghĩa gì ? [three Chieu Hoi emblems, ornamental border] [Side 2] Ý NGHĨA CHIÊU-HỒI Chính-sách Chiêu-Hồi do Chánh-Phủ Việt-Nam Cộng-Hòa đề ra, trong đó mỗi tỉnh đều có một Ty Chiêu-Hồi, nhiều Chi Chiêu-Hồi và các cơ-sở phụ thuộc cấp xã. Chính-Phủ Việt-Nam Cộng-Hòa muốn những người, vì bị bắt buộc hoặc bị lừa dối, đang chiến đấu trong hàng ngũ Việt-Cộng hay trong quân-đội Bắc-Việt trở về với gia-đình của họ để mọi người có thể sống trong thanh-bình. Thật là nhục nhã khi nhìn thấy đồng-bào trong một nước giết hại lẫn nhau. Hãy ra Chiêu-Hồi với các lực-lượng Việt-Nam hoặc Đồng-Minh, các bạn sẽ được tiếp đón tử tế. 079-71
[Side 1] What does this emblem mean? [three Chieu Hoi emblems, ornamental border] [Side 2] THE MEANING OF CHIEU-HOI The Chieu Hoi policy was set out by the Government of the Republic of Vietnam; in it every province has a Chieu Hoi Office, several Chieu Hoi Branches and subordinate units at village level. The Government of the Republic of Vietnam wants those who, because they were forced or deceived, are fighting in the Viet Cong ranks or in the North Vietnamese army to return to their families so that everyone can live in peace. It is shameful to see compatriots in one country killing one another. Rally with the Vietnamese or Allied forces; you will be received kindly. 079-71
Both sides read from the AWM scans. The AWM identification strips ('AUSTRALIAN WAR MEMORIAL' and the accession number) at the foot of each scan are part of the scan and are omitted. The hosted image places the two sides of the leaflet one above the other (or side by side), joined by FRAME from AWM's two scans of the same object. Translation is FRAME's own literal rendering, machine-assisted and not verified by a fluent reader; AWM's English translation was consulted.
