Meat, poultry, fish are full of flavor, a cold dry place is what they favor

Fight Food Waste in the home chart no. 3: a woman puts a meat dish in a refrigerator, with photographs of covered poultry in cold storage, a stone cellar and a spring house. The technique is faint: ordinary women and rural storage places stand for everyday practice, framed by a rhyming headline.

Propaganda techniques used in this poster

Plain folks

Date

1942

Period

Second World War

Made by

U.S. Department of Agriculture, Bureau of Home Economics

Region

North America

Country

United States

Medium

Poster

Issuer type

State

Regime

Roosevelt Administration

Leader

Franklin D. Roosevelt

Audience

Domestic public

Purpose

Mobilize or secure compliance

Themes

Home front, Health

Event

World War II

Regime

Roosevelt administration

Leader

Franklin D. Roosevelt

Source

Identified Openly sourced: the speaker is who they say they are

Source

U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026

Rights

Public domain (U.S. government work)
U.S. Department of Agriculture, Bureau of Home Economics. National Archives and Records Administration, RG 44, 44-PA-1151G (NAID 514744).

MEAT, POULTRY, FISH are full of flavor
a cold dry place is what they favor.
The meat dish in refrigerator is the ideal place
[on photograph:] COLD STORAGE
• Cover fresh meat or poultry loosely.... keep very cold.... 45° F. or lower.
• Put ground fresh meat in clean dish.... cover.... keep very cold.
• Fish and ground fresh meats spoil quickly even in a cold place. Don't keep more than 24 hrs.
• If you don't have a refrigerator you can keep perishable food for a short time in a spring house or a cold cellar.
[emblem:] FOOD FOR FREEDOM
FIGHT FOOD WASTE in the home
BUREAU OF HOME ECONOMICS
U.S. DEPARTMENT OF AGRICULTURE
3
[imprint:] For sale by the Superintendent of Documents, Washington, D. C., Price 25c per set of 10 charts
[imprint:] U. S. GOVERNMENT PRINTING OFFICE : 1942-O-465386