Handy... Mysterious... Colorful... Exotic... Mexico!
A hand-shaped window frames a church, cacti, a waterfall and a pyramid, with a train below and a slogan of four adjectives ahead of the country name. The slogan reads 'Handy... Mysterious... Colorful... Exotic... Mexico!'. This is a tourism advertisement, not a war poster; the only appeal is the string of attractive adjectives attached to the country name (glittering generalities).
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- National Railways of Mexico (Workers' Administration); printed by Offset Galas, Mexico; artist signature 'Espert'
- Region
- Latin America
- Country
- Mexico
- Medium
- Poster
- Issuer type
- State
- Regime
- Avila Camacho Government
- Leader
- Manuel Avila Camacho
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Theme
- Economy and finance
- Event
- World War II
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Held by NARA, Unrestricted; hosted by owner decision
National Railways of Mexico (Workers' Administration), National Archives and Records Administration, 44-PF-865.
Text on the object
Handy.. MYSTERIOUS... COLORFUL... EXOTIC... MEXICO! NATIONAL RAILWAYS OF MEXICO (WORKERS' ADMINISTRATION) [imprint:] PRINTED IN MEXICO. OFFSET-GALAS-MEXICO.
