More Zinc! More Shells!

Two smiling, stripped-to-the-waist men in steel helmets carry artillery shells on their shoulders beneath 'More zinc!', with a small inset of a smelter worker pouring molten metal, and 'More shells!' below. The tell is plain folks: working men are shown as cheerful shell-carriers, and zinc output is tied directly to shell supply.

Propaganda techniques used in this poster

Plain folks

Date: 1939
Period: Second World War
Made by: Not stated on the poster; no imprint
Region: Western and Central Europe
Country: United Kingdom
Medium: Poster
Issuer type: State
Regime: Churchill Government
Leader: Winston Churchill
Audience: Domestic public
Purpose: Mobilize or secure compliance
Themes: Labor, War and the military, Economy and finance
Event: World War II
Regime: Churchill wartime government
Leader: Winston Churchill
Source: Unidentified Source blurred: contractors, cutouts, buried disclosure
Source: U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights: Held by NARA, Unrestricted; hosted by owner decision
Issuer not stated. National Archives and Records Administration, 44-PF-288.