'MUSSOLINI HA SEMPRE RAGIONE' in giant letters on an embankment, as printed in L'Illustration, April 1935
Giant white letters spelling MUSSOLINI HA SEMPRE RAGIONE (Mussolini is always right) run along the top of a grassy embankment above a track and a roofed colonnade, with poster boards reading LANITAL and SNIA AMBA hung from the poles in front. The slogan puts the leader's infallibility beyond testing, and it is sized to be read from the whole sightline.
- Date
- April 8, 1935
- Period
- Interwar
- Made by
- Italian Fascist authorities (installation; site not identified); photograph printed in L'Illustration, Paris
- Country
- Fascist Italy
- Medium
- Signs and banners
- Issuer type
- Mixed
- Regime
- Fascist Italy
- Leader
- Benito Mussolini
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Techniques
- Identity fusion
- Leader
- Benito Mussolini
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Wikimedia Commons (scan of L'Illustration, 8 April 1935), retrieved October 2, 2026
- Rights
- Public domain (1935 French magazine scan; Commons PD-France and PD-1996)
Photographer unknown; L'Illustration, Paris, 8 April 1935. Via Wikimedia Commons.
Text on the object
MUSSOLINI HA SEMPRE RAGIONE [poster boards on the poles:] LANITAL SNIA AMBA
MUSSOLINI IS ALWAYS RIGHT [poster boards on the poles:] LANITAL SNIA AMBA
Several letters of the long slogan are partly hidden by lamp poles and flagpoles; the words read in full across the skyline. LANITAL and SNIA AMBA are read from the small boards and are only partly sharp at this resolution.
