Non-stop work will win!
Company-sponsored production poster: a smoking factory scene with a vertical steam jet and three black fighter planes in a red band, under the headline 'Non-Stop Work Will Win!'. It calls every worker to keep factories running seven days a week, using 'Let's go everybody!' as a bandwagon call.
Propaganda techniques used in this advertisement
- Date
- 1942
- Period
- Second World War
- Made by
- Oldsmobile Division, General Motors Corporation
- Region
- North America
- Country
- United States
- Medium
- Advertisement
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Labor, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Oldsmobile Division, General Motors Corporation. National Archives and Records Administration, RG 44, 44-PA-1419 (NAID 515083).
Text on the object
IT'S A BATTLE OF PRODUCTION "Non-Stop" WORK WILL WIN! LET'S KEEP THE FACTORIES GOING FULL STEAM AHEAD 7 DAYS A WEEK! LET'S GO EVERYBODY! KEEP 'EM FIRING! [imprint:] COPYRIGHT, 1942 -- OLDSMOBILE DIVISION, GENERAL MOTORS CORPORATION 2.
