Now, as never before: Red Cross 1943 War Fund
Fundraising chart sheet: a red cross, the lines 'Give more' and 'Give double', and a large empty thermometer-style gauge marked 10 to 90 percent for a local campaign to fill in. The technique is bandwagon, with the shared progress gauge standing for the community's total; the sheet shows no figures of its own.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- American Red Cross 1943 War Fund (sheet bears War Production Board seals)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Mixed
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
American Red Cross; War Production Board. National Archives and Records Administration, RG 44, 44-PA-1423 (NAID 515087).
Text on the object
NOW-AS NEVER BEFORE GIVE MORE [red cross] GIVE DOUBLE RED CROSS 1943 WAR FUND 90% 80 70 60 50 40 30 20 10 WAR PRODUCTION BOARD (seal, left) WAR PRODUCTION BOARD (seal, right) [imprint: 2-20206 nobu-wp (partly legible)]
