Penicillin for Gonorrhea works 95 times out of 100, 1946 US poster: Navy venereal-disease poster

Penicillin for Gonorrhea works 95 times out of 100

Navy venereal-disease poster: a crowd of outline sailors, with a few drawn in solid black and shadowed, under the headline that penicillin works 95 times out of 100. The caption line tells the reader he may be one of the failures. The fear-appeal rests on the few dark figures among the many.

Propaganda techniques used in this poster

Date
1946
Period
Cold War
Made by
U.S. Navy, Bureau of Medicine and Surgery (artist: Charmatz)
Region
North America
Medium
Poster
Issuer type
Military
Regime
Truman Administration
Leader
Harry S. Truman
Audience
Own forces
Purpose
Warn or inform
Themes
Health, War and the military
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (U.S. government work)
U.S. Navy. National Archives and Records Administration, RG 44, 44-PA-1506 (NAID 515171).

Text on the object

Original (English) · read from the image, not independently checked

PENICILLIN FOR GONORRHEA
works 95 times out of 100
but ...
YOU may be one of the failures!
[signature: CHARMATZ]
[imprint: NavMed 989, VP-27, Bureau of Medicine and Surgery, U. S. Navy]
[imprint: U. S. GOVERNMENT PRINTING OFFICE : 1946-O-683865]
[imprint: Prepared in cooperation with the U. S. Naval Medical School
National Naval Medical Center, Bethesda, Md.]