Pictorial Review poster, No. 7: Jack Ryan, county agent in Oklahoma, 1959 US poster: A photo-story sheet on Jack Ryan

Pictorial Review poster, No. 7: Jack Ryan, county agent in Oklahoma (Amharic-English, Addis Ababa)

A photo-story sheet on Jack Ryan, a county agricultural agent in Johnston County, Oklahoma. Captions show him in a cowboy hat with farmers, visiting students from the Philippines, Ethiopia and Turkey, a tractor owner, a boy with a sore throat and a storm-cellar dig. The tell is plain-folks, an ordinary neighbour shown solving farm problems, with card-stacking: only the helpful extension service is shown.

Propaganda techniques used in this poster

Date
June 6, 1959
Period
Cold War
Made by
U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series
Region
North America
Medium
Poster
Issuer type
State
Regime
Eisenhower Administration
Leader
Dwight D. Eisenhower
Audience
Foreign public
Purpose
Persuade or win support
Themes
Science and technology, Economy and finance
Event
Cold War
Source
Unidentified Source blurred: contractors, cutouts, buried disclosure
Rights
Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, June 6, 1959. National Archives, Record Group 306 (NAID 6948756, 306-PPB-14k).

Text on the object

Original (Amharic and English) · read from the image, not independently checked

ስዕላዊ፡ መጽሔት። / PICTORIAL REVIEW
Volume II    Number 7

[Amharic text columns paralleling the English captions, not transcribed]

To his neighbors in Johnston County in the U.S. State of Oklahoma, who are worried by farm problems, Jack Ryan represents the combined help of the State agricultural college and the Federal Department of Agriculture. He is the county agent for the United States Agricultural Extension Service, a teacher who translates the latest knowledge from college and laboratory into actual practice on the farm. He also reports back to the college researchers on rural problems. In his old-fashioned office he and the two other members of his team--an assistant and a home demonstrator--give out oral advice and government pamphlets. Here also Jack works in a small laboratory voluntarily equipped for him by local farmers. The county taxpayers, who are actually his bosses, value Ryan for his habit of teaching by personal demonstration and for a never-failing dedication to his job.

HABITUAL SMILE worn by Jack Ryan is reassuring even before he begins to help solve one's problems. It is his job when his help is requested to teach people how to improve their farms and homes.

AGRICULTURAL STUDENTS from University of Oklahoma question Jack Ryan on American farming practice. They are, left to right, Gadino Mangabat of Philippines; Kebbede Tessema of Addis Ababa, Ethiopia and (extreme right) Nuri Sanli of Istanbul, Turkey.

WORRIED HOUSEHOLDER watches bark test. This shade tree and others on land to which he planned retirement were dying from inroads of an insect borer. Jack saved them.

"HALF THE FUN of getting a new tractor is talking about it," says Jack. John Cheogle (right), whose parents were Negro slaves belonging to Indians, owns a 200-acre farm; he and Jack discuss the labor-saving jobs his new tractor's special attachments will perform.

SELF-APPOINTED HEALTH OFFICER too, Jack on his rounds takes a look at a boy's sore throat.

LUNCH-HOUR VOLUNTEER, Jack (center) helps others donating spare time to dig a storm cellar for children attending the school in background. Destructive tornadoes in Oklahoma may come up suddenly.

English translation (machine translation by Claude, not verified by a fluent reader)

English portions are as printed. The Amharic masthead reads 'Pictorial Review'; the Amharic captions and columns parallel the English text and are not separately translated here.

English text transcribed in full; the Amharic (Ge'ez script) columns, which parallel the English captions, are not transcribed. No imprint or credit line is printed on the scan.