Pledged to keep prices down
Square window-emblem sheet showing two clasped hands inside an oval ring reading 'Grocer-Consumer Anti-Inflation Campaign', with 'Pledged to keep prices down' and three shop promises below. The technique is bandwagon: a shopkeeper displaying the emblem joins a visible campaign, with the handshake standing for a shared pledge between seller and buyer. The technique is faint beyond that.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- Grocer-Consumer Anti-Inflation Campaign (issuer not otherwise named on the sheet)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Mixed
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Economy and finance, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Grocer-Consumer Anti-Inflation Campaign (issuer not otherwise named on the sheet). National Archives and Records Administration, RG 44, 44-PA-1524 (NAID 515190).
Text on the object
GROCER-CONSUMER ANTI-INFLATION CAMPAIGN PLEDGED TO KEEP PRICES DOWN WE CHARGE ONLY CEILING PRICES OR LESS WE POST CEILING PRICE LISTS PROMINENTLY WE WELCOME QUESTIONS ABOUT OUR PRICES WINDOW EMBLEM [imprint: U.S. GOVERNMENT PRINTING OFFICE : 1944--O--610623]
