Content note: Street billboard carrying a profane anti-Russian slogan (expletive printed with an asterisk). This object is shown as it was published. Why
'Russian ship, go f*** yourself' billboard, Ternopil
A street billboard in Ternopil, blue letters on white over a yellow bar: 'Russian ship -' followed by 'go f*** yourself', the expletive printed with an asterisk, beside a cosmetics advertisement. The tell is the label-plus-command form. The whole target is reduced to 'Russian ship' and dismissed by invective, with no claim or reason offered.
- Date
- March 9, 2022
- Period
- Contemporary
- Made by
- Unidentified advertiser or activists in Ternopil (sponsor not stated on the billboard)
- Country
- Ukraine
- Medium
- Signs and banners
- Issuer type
- Mixed
- Regime
- Zelensky Government
- Leader
- Volodymyr Zelensky
- Audience
- Domestic public
- Purpose
- Reassure
- Theme
- War and the military
- Techniques
- Name-calling
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- Wikimedia Commons, retrieved October 2, 2026
- Rights
- CC BY-SA 4.0 (photograph by Mykola Vasylechko, per Wikimedia Commons)
Mykola Vasylechko, CC BY-SA 4.0, via Wikimedia Commons.
Text on the object
РУССКІЙ КОРАБЛЬ - ІДИ НАХ*Й [adjoining panel: MAKEÜP]
RUSSIAN SHIP - GO F*** YOURSELF [adjoining panel: MAKEÜP]
The asterisk in the second line is printed on the billboard itself. The spelling 'РУССКІЙ' is as printed, using the Russian-language form of the word with the Ukrainian letter І. The adjoining cosmetics panel is a separate advertisement.
