Sign the pledge to keep 'em rolling!
Two smiling men beside a truck cab: one in a work jacket points to a red, white and blue 'Pledged U.S. Truck Conservation Corps' door sticker while the driver in a cap points down at it. Headline 'Sign the pledge to keep 'em rolling!'. Bandwagon: the displayed sticker shows others have joined; the ordinary drivers are plain-folks.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- Office of Defense Transportation
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Office of Defense Transportation. National Archives and Records Administration, RG 44, 44-PA-1746 (NAID 515417).
Text on the object
Sign the pledge to keep 'em rolling! Pledged U.S. TRUCK CONSERVATION CORPS [sticker small print: OFFICE OF DEFENSE TRANSPORTATION] Join the U.S. TRUCK CONSERVATION CORPS OFFICE OF DEFENSE TRANSPORTATION [imprint: U.S. GOVERNMENT PRINTING OFFICE 1943--O--531453]
