Stoke it - don't choke it
Fuel-saving bulletin-board card: a cartoon stoker swings a shovel of coal toward a furnace flue with a red flame, under a red banner reading 'Stoke it - don't choke it'. The simple cartoon workman is the everyday figure the viewer is asked to copy (plain-folks); the technique is faint, as the sheet is one instruction.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- Issuer not named (SAVE emblem, ACP No. 99-P-15)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Mixed
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Issuer not named. National Archives and Records Administration, RG 44, 44-PA-1813 (NAID 515492).
Text on the object
(POST IMMEDIATELY ON ORGANIZATION BULLETIN BOARD — DISPLAY FOR 2 WEEKS ONLY) STOKE IT—DON'T CHOKE IT [imprint: ☆ GPO 608907] [imprint: ACP No. 99-P-15 (2)] [SAVE emblem]
