Ten Million New Members by Christmas - Join the Red Cross
A candle burns beside a Red Cross banner in a snowy window, under 'Ten million new members by Christmas' and 'Join the Red Cross and on Christmas Eve a candle in every window, a service flag for every home'. The tell for bandwagon is the mass membership target; for transfer, the Christmas, candle and service-flag imagery attached to the membership appeal.
Propaganda techniques used in this poster
- Date
- 1917
- Period
- First World War
- Made by
- American Red Cross; artist L. N. Britton
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- NGO
- Regime
- Wilson Administration
- Leader
- Woodrow Wilson
- Audience
- Domestic public
- Purpose
- Recruit
- Themes
- Home front, War and the military
- Event
- World War I
- Regime
- Wilson administration
- Leader
- Woodrow Wilson
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- US work from the WWI period; copyright status not independently confirmed; hosted by owner decision
American Red Cross; artist L. N. Britton, National Archives and Records Administration, 44-PF-420.
Text on the object
TEN MILLION NEW MEMBERS BY CHRISTMAS JOIN THE RED CROSS AND ON CHRISTMAS EVE A CANDLE IN EVERY WINDOW, A SERVICE FLAG FOR EVERY HOME [artist mark:] L N BRITTON
