Sugar: Save It
A green sheet lists seven numbered ways to use less sugar, from none on fruits and desserts to using other sweeteners, under the words 'Sugar' and 'Save it' and the Food Administration seal. It is an instruction list rather than an argument; the seal is the one persuasive device, attaching the agency's authority to household habits.
Propaganda techniques used in this poster
- Date
- 1917
- Period
- First World War
- Made by
- U.S. Food Administration
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Wilson Administration
- Leader
- Woodrow Wilson
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Theme
- Home front
- Event
- World War I
- Regime
- Wilson administration
- Leader
- Woodrow Wilson
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
U.S. Food Administration. National Archives and Records Administration, 4-P-68.
Text on the object
Sugar 1- none on fruits 2- none in desserts 3- less on cereals 4- less in coffee & tea 5- less in preserving 6- less cake & candy 7- use other sweeteners save it UNITED STATES FOOD ADMINISTRATION NY 28 B
