They Did Not Forget Us poster, No. 65, 1958 US poster: A Quechua-language poster for the Peru-United States cooperative

They Did Not Forget Us poster, No. 65 (Quechua, USIS Lima)

A Quechua-language poster for the Peru-United States cooperative program to aid victims of the drought. A man in a poncho and hat stands in the foreground, looking toward a truck on a mountain road. The headline reads 'They did not forget us'. The tell is plain folks: an ordinary highland villager is the figure through whom the aid program is presented as attentive to rural people.

Propaganda techniques used in this poster

Date
January 1, 1958
Period
Cold War
Made by
U.S. Information Agency (USIS post), Propaganda Posters Distributed in Asia, Latin America and the Middle East series; printed by El Condor, Lima
Region
Latin America
Medium
Poster
Issuer type
State
Regime
Eisenhower Administration
Leader
Dwight D. Eisenhower
Audience
Foreign public
Purpose
Reassure
Theme
Economy and finance
Event
Cold War
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, 1958. National Archives, Record Group 306 (NAID 6948888, 306-PPB-65).

Text on the object

Original (Quechua) · read from the image, not independently checked

Manan paykuna qonqawaranchischu

CH'AKIYPA MUCHUCHISQAN RUNAKUNAPAQ PERU-ESTADOS UNIDOSPA
YANAPAYNIN PROGRAMA COOPERATIVO, KUSKA RURANA, NISQA

IMP. "EL CONDOR" AMARGURA 983 LIMA-PERU

English translation (machine translation by Claude, not verified by a fluent reader)

They did not forget us. / The Peru-United States cooperative aid program for the people stricken by drought, 'working together'.

Pencil annotations in English on the sheet (not printed): 'They Did Not Forget Us (Quechua)'; 'Peruvian-United States Cooperative Program to Aid Victims of the Drought'. Quechua spelling of the headline is a best reading; translation is approximate.