Propaganda Pamphlets poster, No. 66 (Quechua, USIS Lima)
A Quechua-language poster contrasting two kinds of 'assistance'. At top left is a stack of pamphlets marked with a star, captioned as Communist assistance; at top right are crates and sacks of fat, barley and wheat, captioned as United States assistance. Below, a highland man says that he has to eat and that propaganda does not fill his stomach. The tell is plain folks and card-stacking: a villager's voice carries a two-item comparison.
Propaganda techniques used in this poster
- Date
- January 1, 1958
- Period
- Cold War
- Made by
- U.S. Information Agency (USIS post), Propaganda Posters Distributed in Asia, Latin America and the Middle East series; printed by El Condor, Lima
- Region
- Latin America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Eisenhower Administration
- Leader
- Dwight D. Eisenhower
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Themes
- Economy and finance, Elections and party politics
- Event
- Cold War
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 306, Propaganda Posters Distributed in Asia, Latin America and the Middle East, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, 1958. National Archives, Record Group 306 (NAID 6948889, 306-PPB-66).
Text on the object
REQSICHINAPAQ QELQAKUNA Comunistaq yanapay nisqan PERU LLAQTANCHISPAQ WIRA CEBADA TRIGO TRIGO SEMILLA SEMILLA Estados Unidospa yanapaynin MIKHUWAYMI KAWSANAYPAQ MANAN PROPAGANDAKUNA WIKSAYTA HUNT'ACHINKUCHU CH'AKIYPA MUCHUCHISQAN RUNAKUNAPAQ PERU-ESTADOS UNIDOSPA YANAPAYNIN PROGRAMA COOPERATIVO, KUSKA RURANA, NISQA IMP. "EL CONDOR" AMARGURA 983 LIMA-PERU
[On the pamphlets:] Writings for publicity. / What the Communist calls assistance. / [On the crates:] For our people of Peru; fat, barley, wheat, wheat, seed, seed. / The United States' assistance. / [Speech balloon:] I have to eat to live; propaganda does not fill the stomach. / The Peru-United States cooperative aid program for the people stricken by drought, 'working together'.
Pencil annotations in English on the sheet (not printed): 'Propaganda Pamphlets'; 'Communist Assistance'; 'United States Assistance'; 'I have to eat. Propaganda does not fill my stomach'; 'Peruvian-United States Program to Aid Victims of the Drought'. Quechua translation is approximate.
