Together We Win
A sailor, a shipyard worker with a mallet and a soldier stride arm in arm, smiling, under the slogan 'Together We Win.' The shared stride puts the civilian worker on equal footing with the two servicemen, and the 'we' invites the viewer into a march that is already under way.
Propaganda techniques used in this poster
- Date
- 1918
- Period
- First World War
- Made by
- U.S. Shipping Board, Emergency Fleet Corporation; James Montgomery Flagg (artist)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Wilson Administration
- Leader
- Woodrow Wilson
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Labor, Home front
- Event
- World War I
- Regime
- Wilson administration
- Leader
- Woodrow Wilson
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
U.S. Shipping Board, Emergency Fleet Corporation. National Archives and Records Administration, 4-P-43.
Text on the object
JAMES MONTGOMERY FLAGG TOGETHER WE WIN UNITED STATES SHIPPING BOARD [ISSUED BY PUBLICATIONS SECTION EMERGENCY FLEET CORPORATION PHILADELPHIA, PA.] EMERGENCY FLEET CORPORATIO[N]
The small boxed imprint between the two agency names is tiny; its wording is read as 'Issued by Publications Section, Emergency Fleet Corporation, Philadelphia, Pa.' and is slightly uncertain. The D-shaped monogram at lower right is not text. The bottom line is cropped at the right edge of the photograph ('CORPORATIO[N]'). The cap tally 'U.S. NAVY' on the sailor is picture content, not transcribed.
