Ask How You Can Join Our Savings Group

A long blue strip poster with a blank cream oval at left, where a local group would add its own stamp, and the words 'Ask how you can join our SAVINGS GROUP'. It is mainly a plain call to action; the only persuasive device is the group framing ('join our'), a mild membership appeal (bandwagon) with no argument or claim attached.

Propaganda techniques used in this poster

Bandwagon

Date

1939

Period

Second World War

Made by

National Savings Committee (London), Scottish Savings Committee (Edinburgh) and Ulster Savings Committee (Belfast); printed for H.M. Stationery Office by Brent Press Ltd., London N.W.10

Region

Western and Central Europe

Country

United Kingdom

Medium

Poster

Issuer type

State

Regime

Churchill Government

Leader

Winston Churchill

Audience

Domestic public

Purpose

Fundraise

Themes

Economy and finance, Home front

Event

World War II

Regime

Churchill wartime government

Leader

Winston Churchill

Source

Identified Openly sourced: the speaker is who they say they are

Source

U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026

Rights

Held by NARA, Unrestricted; British wartime print, hosted by owner decision
National Savings Committee (London), Scottish Savings Committee (Edinburgh) and Ulster Savings Committee (Belfast); printed for H.M. Stationery Office by Brent Press Ltd., London N.W.10. National Archives and Records Administration, 44-PF-78.

Ask how you can join our SAVINGS GROUP

[imprint:] W.F.P. 213. Issued by the National Savings Committee, London; the Scottish Savings Committee, Edinburgh; and the Ulster Savings Committee, Belfast.
PRINTED FOR H.M. STATIONERY OFFICE BY BRENT PRESS LTD. LONDON N.W.10 51-4572