Domestic Front: Make-Do and Mend (Household & Clothes Economy Exhibition)
Two cheerful walking figures built from saucepans, a spoon, a sieve, a thimble, cotton reels and a ball of wool carry a sign reading 'Mend and make-do to save buying new'. The household objects themselves play ordinary people, the plain-folks tell, and the blank box below is left for local exhibition details.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Board of Trade, produced by the Ministry of Information; printed for H.M. Stationery Office by Multi Machine Plates Ltd., London
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Board of Trade / Ministry of Information, printed for HMSO by Multi Machine Plates Ltd., c. 1939-1945. U.S. National Archives, RG 44.
Text on the object
DOMESTIC FRONT MAKE-DO AND MEND MEND AND MAKE-DO TO SAVE BUYING NEW HOUSEHOLD & CLOTHES ECONOMY EXHIBITION PRODUCED FOR THE BOARD OF TRADE BY THE MINISTRY OF INFORMATION PRINTED FOR H.M. STATIONERY OFFICE BY MULTI MACHINE PLATES LTD. LONDON E.C.4. 51-3685
