Fire Guard: an exhibition to help the great army of fire fighters, 1941 UK poster: A red-tinted photograph shows a man in hat

Fire Guard: an exhibition to help the great army of fire fighters (Charing Cross Underground Station)

A red-tinted photograph shows a man in hat and overcoat wearing a 'FIRE GUARD' armband, holding a stirrup pump and coiled hose and looking upward. The text invites visitors to an exhibition 'to help the great army of fire fighters', which frames joining as becoming part of a large existing force.

Propaganda techniques used in this poster

Bandwagon

Date: 1941
Period: Second World War
Made by: Ministry of Home Security, produced by the Ministry of Information (printed for H.M. Stationery Office by H. Manly & Son Ltd, London N.22)
Region: Western and Central Europe
Country: United Kingdom
Medium: Poster
Issuer type: State
Regime: Churchill Government
Leader: Winston Churchill
Audience: Domestic public
Purpose: Recruit
Themes: Home front, Security and surveillance
Event: World War II
Regime: Churchill wartime government
Leader: Winston Churchill
Source: Identified Openly sourced: the speaker is who they say they are
Source: U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights: Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Ministry of Home Security / Ministry of Information, c. 1941. National Archives and Records Administration, Foreign Posters (44-PF-173).

Text on the object

Original (English) · read from the image, not independently checked

FIRE GUARD
an exhibition
to help the
great army of
fire fighters
CHARING CROSS UNDERGROUND STATION
November 16th to December 6th
9.30 a.m. to 7.30 p.m. (Sundays included)
ADMISSION FREE
produced for the Ministry of Home Security
by the Ministry of Information
Printed for H.M. Stationery Office by H. Manly & Son Ltd. London. N.22. 51-2814
[armband:] FIRE GUARD