Economy: Your Job in the Battle of the Atlantic
A torpedo-shaped slogan points down over a roundel in which a ship, hit and burning, sinks inside a periscope-style crosshair. The text 'Waste in war costs lives' ties household thrift to ship losses (fear appeal), and 'Your job' assigns the reader a personal role in the Atlantic fight (identity fusion).
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- H.M. Stationery Office (printed by Beck & Inchbold Ltd.); artist Abram Games
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance, War and the military
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
H.M. Stationery Office; artist Abram Games. U.S. National Archives, NAID 44266428 (44-PF-158).
Text on the object
A. GAMES R.E. ECONOMY YOUR JOB IN THE BATTLE OF THE ATLANTIC WASTE IN PEACE TIME COSTS MONEY WASTE IN WAR COSTS LIVES ECONOMY CAN SAVE BOTH PRINTED FOR H.M. STATIONERY OFFICE BY BECK & INCHBOLD LTD. 51-1958. C.G.E P.R.55.
