'lend a hand on the land'
A long narrow banner in script lettering over a wood-grain pattern, with a photograph of clasped hands in a circle at the right. The joined hands stand for shared effort between helper and farmer, tying the viewer to a collective task without stating any terms.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- His Majesty's Stationery Office (printed for HMSO by Chromoworks Ltd, London); issuing department not stated
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Recruit
- Themes
- Home front, Labor
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
His Majesty's Stationery Office / Chromoworks Ltd, c. 1939-1945. National Archives and Records Administration, 44-PF-267 (NAID 44266744).
Text on the object
lend a hand on the land PRINTED FOR H.M. STATIONERY OFFICE BY CHROMOWORKS LTD., LONDON 51- 3637
