Save Milk Bottle Caps and Hand Them to Your Milkman
A narrow strip poster in green lettering reads 'Save milk bottle caps and hand them to your milkman'. It is a direct salvage instruction with no image; the nearest technique is plain folks, since the request is framed as an ordinary household act with the milkman as the collection point, and no argument or appeal is made.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Printed by Fosh & Cross Ltd.; issuer not legible
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Held by NARA, Unrestricted; hosted by owner decision
Printed by Fosh & Cross Ltd., National Archives and Records Administration, 44-PF-380.
Text on the object
SAVE MILK BOTTLE CAPS AND HAND THEM TO YOUR MILKMAN [imprint, partly legible:] ... FOSH & CROSS LTD.
